Colonial Family Dentistry, three ways.
We took everything on your current website — your doctors and team, services, insurance details, post-op instructions, reviews, and the photos of your new office — and rebuilt it in three distinct directions. Same content, three personalities. Every page in each concept is clickable, and each one works on phones as well as desktops.
The concepts
Click any concept to explore the full site.
Jamestown
Classic and gracious, in hunter green, ivory, and brick with refined Garamond type. It honors the Colonial name and your spot on historic Jamestown Road, and presents your doctors like the established, trusted practice you are.
- Best for
- Long-time local families and retirees who value tradition and trust
- Feels like
- Established, warm, dignified
Woodland
Warm, natural, and led by photography. It borrows the sage wall, wood floors, and wooded setting of your new office, so the website feels like walking in the front door: friendly, down to earth, and neighborly.
- Best for
- Local families who want a friendly, down-to-earth dentist
- Feels like
- Welcoming, relaxed, genuine
Clarity
Bright, crisp, and built to convert. Quick-answer tiles, an “Insurance, answered” block, live open-now hours, and a sticky booking bar help a busy parent confirm you take their insurance and request a visit in under a minute.
- Best for
- Busy professionals and young families choosing a dentist by phone
- Feels like
- Clear, efficient, confident
Your building, roof cleaned
Drag the slider to compare the original photo with the retouched one.
Algae streaks, stains, and twig debris removed from the roof. Everything else in the photo is untouched. All four exterior photos in the concepts use the retouched versions.
What we noticed on the current site
Every concept fixes all of these.
Your best photos are hidden
The new office photos (the wooded exterior, the sage-green waiting room, the coffee bar) sit in a gallery on the “We Moved!” page. The new designs put them front and center on every page.
“We Moved!” is still in the main menu
The move to Jamestown Road is described as recent, but it happened in 2023. The address change now lives on the Visit page, where it helps long-time patients without dating the site.
Hours don’t match across pages
The About Us page lists Monday to Wednesday and leaves out Thursday, while the rest of the site says Monday to Thursday. Every concept pulls hours from one place, so they can’t disagree.
Insurance wording differs by page
One page says you don’t take HMOs or Medicaid; another adds Medicare. The new designs state it once, clearly, next to the plans you do take (Delta Dental and Cigna PPO).
Two doctors, one “Doctor” page
The menu says “Meet Our Doctor,” the welcome text mentions “our team and doctor,” and Dr. Salom’s bio still reads as if he hasn’t started yet. Both dentists now get equal, current profiles.
No easy way to request a visit
The site says requesting an appointment is simple through the website, but there’s no appointment page, only a general form at the bottom of the homepage. Each concept has a clear request form and a tap-to-call button on every screen.
Financing page is a dead end
The Payment Options page is a single Sunbit graphic that tells visitors to click “learn more,” but there’s nothing to click. Financing is now explained alongside insurance and payment options.
Reviews that need a refresh
One featured review praises a dentist who isn’t listed on the site. We’d pull in current Google reviews that mention Dr. DiGuardia, Dr. Salom, and today’s team.
Branding credits the vendor
The footer copyright names the website platform company, not the practice, and the logo is a small, low-resolution image. Each concept includes a crisp new wordmark.
Included in every concept
The design changes. These don’t.
- Tap-to-call and “Request appointment” everywhereWith a sticky call / book bar on phones
- Live “Open now” hoursKnows you’re open Monday to Thursday, in Eastern time
- Appointment request formNew or existing patient, preferred days, reason, and insurance
- Insurance, answeredDelta Dental and Cigna PPO, out-of-network filing, Sunbit financing
- Doctors and full team profilesDr. DiGuardia and Dr. Salom, plus all eight team members
- Printable post-op instructionsYour extraction care guide, easy to scan on a phone or print
- Your real office photosExterior shots lightly retouched, with the roof cleaned up
- Visit page with map and “look for our sign”Plus a note for patients who knew your old location
- Common questions answeredInsurance, hours, emergencies, and nervous patients
- Patient education libraryYour existing articles, presented as a clean reading list
Next steps
Pick a direction
Choose a concept, or mix elements you like from each.
Fill the photo gaps
Individual team portraits and a few treatment-room shots would round out the site.
Review the copy
Confirm hours, insurance plans, and bios, and approve the wording.
Launch
Online forms, analytics, and your domain moved over with no downtime.